As marketers, we spin a lot of plates. Keep on top of where your campaigns are up to – and how they perform – with this template.
Each marketing campaign you run is represented as a task – with custom task statuses designed to give you a clear overview of where your campaigns are up to.
When you first come up with an idea for a campaign, it can be assigned to the ‘Planning’ status. When you’ve formulated and activated a plan, it can be changed to ‘Running.’
Then, when you measure the impact of a campaign, you can use the statuses to categorise each campaign into one of three statuses – successful, unsuccessful, or needs further testing. This means that, for years to come, you can refer back to the campaigns that worked – and the ones that didn’t – to fuel and guide your future efforts.